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St. Jude Medical

ABOUT THE PROJECT

St. Jude Med­ical (now Abbott) came to us with a big vision – to cre­ate a beau­ti­ful video and TV spot for their new con­sumer cam­paign to build aware­ness about the Car­dioMEMS HF Sys­tem. It was a ground­break­ing strat­e­gy for this prod­uct cat­e­go­ry to reach out direct­ly to peo­ple with heart fail­ure, and their care­givers. We enjoyed the entire process, from direct­ing to final deliv­ery of the two ver­sions shown here: a short video and a TV spot.

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