St. Jude Medical


St. Jude Medical (now Abbott) came to us with a big vision – to create a beautiful video and TV spot for their new consumer campaign to build awareness about the CardioMEMS HF System. It was a groundbreaking strategy for this product category to reach out directly to people with heart failure, and their caregivers. We enjoyed the entire process, from directing to final delivery of the two versions shown here: a short video and a TV spot.

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