Words Matter Glossary

BCBS of MN
Microaggressions
BCBS of MN
Intersectionality
BCBS of MN
Structural Racism
BCBS of MN
Black Lives Matter

Our longstanding partnership with Blue Cross and Blue Shield of MN has given us the opportunity to meaningfully contribute to critical equity and anti-racism dialogues in our country. One such project is the “Words Matter” series, a glossary of 16 short videos, each defining an anti-racism term. This glossary of videos is part of a larger BCBS “Racism is a Public Health Crisis” awareness campaign. The series is designed to help foster meaningful and productive dialogue by providing a shared understanding of terms that are often considered hot-buttons or hard to define. We are grateful to have produced and directed this important work! (The series was featured as part of a larger story on NBC affiliate KARE-11.)
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