CardioMEMS™

Abbott Laboratories
Abbott
CardioMEMS

Abbott came to us with a big vision – to create a beautiful video and TV spot for their new consumer campaign to build awareness about the CardioMEMS HF System. Reaching out directly to people with heart failure, and their caregivers, was a groundbreaking strategy for this product category. We enjoyed the entire process, from directing to final delivery of the TV spot which ran in multiple regional markets.

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