Our longstanding partnership with The Center for Prevention at Blue Cross and Blue Shield of Minnesota has given us the opportunity to meaningfully contribute to critical equity and anti-racism dialogues in our country. One such project is the “Words Matter” series, a glossary of 16 short videos, each defining an anti-racism term.

This glossary of videos is part of a larger BCBS “Racism is a Public Health Crisis” awareness campaign. The series is designed to help foster meaningful and productive dialogue by providing a shared understanding of terms that are often considered hot-buttons or hard to define. The series was featured as part of a larger story on NBC affiliate KARE-11.
.