Words Matter Animated Video Series

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Microaggressions
BCBS of MN
Structural Racism
BCBS of MN
Cultural Appropriation
BCBS of MN
Implicit Bias
BCBS of MN
Race and Racism
BCBS of MN
Ally

Our longstanding partnership with The Center for Prevention at Blue Cross and Blue Shield of Minnesota has given us the opportunity to meaningfully contribute to critical equity and anti-racism dialogues in our country. One such project is the “Words Matter” series, a glossary of 16 short videos, each defining an anti-racism term.

This glossary of videos is part of a larger BCBS “Racism is a Public Health Crisis” awareness campaign. The series is designed to help foster meaningful and productive dialogue by providing a shared understanding of terms that are often considered hot-buttons or hard to define. The series was featured as part of a larger story on NBC affiliate KARE-11.
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