Words Matter Animated Video Series
Our longstanding partnership with The Center for Prevention at Blue Cross and Blue Shield of Minnesota has given us the opportunity to meaningfully contribute to critical equity and anti-racism dialogues in our country. One such project is the “Words Matter” series, a glossary of 16 short videos, each defining an anti-racism term.
This glossary of videos is part of a larger BCBS “Racism is a Public Health Crisis” awareness campaign. The series is designed to help foster meaningful and productive dialogue by providing a shared understanding of terms that are often considered hot-buttons or hard to define. The series was featured as part of a larger story on NBC affiliate KARE-11.