BCBS of Minnesota
Cultural Humility
The Center for Prevention at Blue Cross and Blue Shield of Minnesota
The Center for Prevention at BCBS of MN asked us to produce and direct a series of videos designed to increase the “cultural humility” of caregivers in their network and beyond. Each video in this series showcases a unique culture in Minnesota, including Hmong, Dakota, Anishinaabe, and Black.
For this series, we engaged local actor Ansa Akyea to be our on-screen guide. We coordinated multiple shoots for each video, in multiple areas of the state, all while ensuring that pandemic precautions were being implemented throughout each shoot. Wrangling logistics and creating content with HEART is our sweet spot.
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