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2022-07-17

BCBS of Minnesota

Cultural Humility

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Trailer
BCBS of MN
Hmong Culture
BCBS of MN
Dakota Culture
BCBS of MN
Black Culture
BCBS of MN
Anishinaabe Culture

The Center for Prevention at BCBS of MN asked us to produce and direct a series of videos designed to increase the “cultural humility” of caregivers in their network and beyond. Each video in this series showcases a unique culture in Minnesota, including Hmong, Dakota, Anishinaabe, and Black.

For this series, we engaged local actor Ansa Akyea to be our on-screen guide. We coordinated multiple shoots for each video, in multiple areas of the state, all while ensuring that pandemic precautions were being implemented throughout each shoot. Wrangling logistics and creating content with HEART is our sweet spot.

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2022-07-16

BCBS of Minnesota

Words Matter Animated Video Series

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Microaggressions
BCBS of MN
Structural Racism
BCBS of MN
Cultural Appropriation
BCBS of MN
Implicit Bias
BCBS of MN
Race and Racism
BCBS of MN
Ally

Our longstanding partnership with The Center for Prevention at Blue Cross and Blue Shield of Minnesota has given us the opportunity to meaningfully contribute to critical equity and anti-racism dialogues in our country. One such project is the “Words Matter” series, a glossary of 16 short videos, each defining an anti-racism term.

This glossary of videos is part of a larger BCBS “Racism is a Public Health Crisis” awareness campaign. The series is designed to help foster meaningful and productive dialogue by providing a shared understanding of terms that are often considered hot-buttons or hard to define. The series was featured as part of a larger story on NBC affiliate KARE-11.
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Related Projects

2022-07-15

BCBS of Minnesota

The State We're In: Teen Vaping

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
The State We're In: Teen Vaping (Trailer)
BCBS of MN
The State We're In: Teen Vaping

Want to know the truth about e-cigarettes in Minnesota? Ask teens. The Center for Prevention (CFP) at BCBS of MN had the vision to create a short documentary and a social media trailer on the dramatic issue of flavored tobacco and the industry’s insidious predatory marketing aimed at kids.
We combined the authentic voices of teens and the insights of reliable experts to support the the changemakers at the CFP as they work hard for a healthier MN for all. Mission-driven video is a bullseye request for the creative team at Quiet Island. We love partnering with clients to combine urgent research, personal stories, and beautiful video into powerful advocacy tools.

Related Projects

2022-07-14

BCBS of Minnesota

Tobacco Day at the Capitol

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
Center for Prevention
Tobacco Day

Quiet Island put our social media savvy to work on a Tobacco Day project for the Center for Prevention at BCBS of MN. Understanding social media trends helped us plan a productive day at the Capitol, filming passionate teens as they advocated for stronger tobacco laws in MN.

This video, used across a variety of social media platforms, was an important tool in moving legislation through the Capitol and into our world.

Related Projects

2022-07-14

BCBS of Minnesota

Farm to School

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Farm to School

If a great shoot is defined by cute kids, a scenic farm, and good food, then this shoot scored a hat trick. Even better was the chance to highlight the work of schools around Minnesota who are strengthening the connection between healthy food and positive outcomes in school (and life!). Thanks as always to the Center for Prevention for the chance to showcase their important work.

Related Projects

2022-07-13

BCBS of Minnesota

Health Equity Series

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Equity vs Equality
BCBS of MN
Gender
BCBS of MN
Zip code
BCBS of MN
Income
BCBS of MN
Race
BCBS of MN
Behind the Scenes

With our valued partners at Blue Cross and Blue Shield of MN, Quiet Island was honored to produce this series of animated videos, shining a light on important and challenging concepts in Health Equity.

From listening sessions to animatic storyboards to final voiceovers, we directed and produced all six videos in this series. Our clients loved the bonus video, “Behind the Scenes of the Health Equity Series,” showing the production process and creative inspiration for the finished animated videos. This video series was featured at the American Public Health Association’s Public Health Film Festival, and has been used nationwide by public and private advocacy organizations to educate audiences around equity issues.

Related Projects

2022-07-12

BCBS of Minnesota

Real Stories

The Center for Prevention at Blue Cross and Blue Shield of Minnesota
BCBS of MN
Shifting Gears
BCBS of MN
Hennepin Theatre Trust
BCBS of MN
Fair Foods Access
BCBS of MN
Trinity Church Trail

As part of its Pulling Together campaign, the Center for Prevention at Blue Cross and Blue Shield of Minnesota asked Quiet Island to create profiles of real Minnesotans who are passionate about making a healthy difference throughout our state. These four videos are examples of the twenty-three “Real Stories” videos that Quiet Island has produced.

Related Projects

2022-06-22

RBC Wealth Management

Women's Association of Financial Advisors

RBC Wealth Management
RBC Wealth Management
Anthem
RBC Wealth Management
Lauren's Story
RBC Wealth Management
Lauri's Story
RBC Wealth Management
Vignette

When RBC Wealth Management asked us to partner with them to profile extraordinary women who’ve chosen financial advising as their career path, we jumped at the chance. Along the way, we were introduced to a series of incredibly inspiring women, each with a unique story and path to their profession. As a women-founded production studio, we were especially excited to dig in on the creative designs and interview themes for this project.

Related Projects

2022-06-17

RBC Wealth Management

Stories of Empowerment

RBC Wealth Management
RBC Wealth Management
Stories of Empowerment Trailer
RBC Wealth Management
Stories of Empowerment: Susannah Wellford
RBC Wealth Management
Stories of Empowerment: Dessa
RBC Wealth Management
Stories of Empowerment: Dr. Vernón

Our client, RBC Wealth Management USA, is committed to empowering women to become successful in their career paths. But what does “empowerment” really mean? We created a trailer plus four videos in which Soledad O’Brien sat down with incredible women who share their perspectives on what empowerment means to them. Their definitions may differ, yet their points-of-view are inspiring and authentic.

Related Projects

2022-06-16

RBC Wealth Management

Paths to Success

RBC Wealth Management
RBC Wealth Management
Carrie's Story
RBC Wealth Management
Kristin's Story
RBC Wealth Management
Darla's Story

How many female financial advisors do you know? RBC Wealth Management USA wanted to attract new talent to their business. We were honored to interview some of the firm’s most successful women advisors nationwide who share their stories as part of RBC’s initiative: “Everyone’s Path is Different.”

2018 Minnesota PRSA Classics Awards Nominee

Related Projects

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